Offer includes ads copy, graphics, and targeting.
If your targeting audience is women, I already have an audience which means all we have to test is the perfect image or video. 
That means less money for you. 
Most agencies, will need to spend $1000 testing images, videos, and audiences. I only work with one audience.
So I can bypass all the other testing.  
You should set aside $150-$200 for ad spend. This will not be paid to me but will go to Facebook within 30 days of running your ad.
This is a done for you service. Once you sign up you will receive an email with more information on the next steps.